Anima Bag

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Anima Bag

	Anima Bag Assistant Professor
Office
Email	animabag@mail.ntust.edu.tw
Phone
Education	Ph.D. Department of Information Management, School of Informatics, Yuan Ze University, Taiwan (ROC)
Courses	Electronic Commerce, Work Study, Information Management Systems, Engineering Economics, Ergonomics
Research	Micro-marketing management, Interactive marketing and consumer behavior, Electronic commerce, Information management systems, Technology management
Publications and Research Projects
Wei-Hung Chen, Yao-Chin Lin, Anima Bag* and Chun-Liang Chen, “Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms” MDPI: Journal of theoretical and applied electronic commerce research, Volume 18, Issue 1, pp. 416-440-39, February 2023 Anima Bag, Yao-Chin Lin, “Customers’ Satisfaction on Technology Adoption: A Study on the Smartphones Usage” - International Journal of Scientific & Engineering Research (IJSER), Volume 9, Issue 11, pp. 31-39, November-2018. Henry Ker-Chang Chang, Hardy Lin and Anima Bag, “Customers’ Satisfaction on Smartphone with Smartphone Trend in Taiwan” International Journal of Engineering Research-Online (IJOER), April- 2016, Vol.4, No.1, pp. 148-162 * Corresponding author
Professional Experiences	Jul. 2026- Present: Assistant Professor, Department of Industrial Management, NTUST, Taiwan (ROC) Jul. 2024- Dec. 2025: Executive at Aqmenz Automation Private Limited, India *DMCA- Digital Marketing & Consumer Analytics Executive
Honors & Awards	Sep. 2017- Jun. 2024: Taiwan scholarship recipients (Ministry of Education, Taiwan) for a Ph.D. program. Feb. 2014- Jan. 2016: Taiwan scholarship recipients (Ministry of Education, Taiwan) for a MBA program.

2026/08/11 update

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